Miss America Brands, the apparel licensing partner of beauty pageant planner the Miss America Organization, is launching a new line of girls clothing, called Little Miss America.

The moderately priced clothing line is part of a new licensing deal with Central Ohio-based Air Waves Inc. Phase one includes plans to offer graphic tees, shirts and bottoms for the baby/toddler and teen/tween markets.

“Little Miss America clothing encourages girls to dream big, to celebrate their unique talents and be proud of who they are,” explained Miss America Caressa Cameron, spokesperson for Miss America Brands.

The company stresses the line will be “fashion-forward, casual and age-appropriate.”

Part of the proceeds from sales will go toward the Miss America Organization Scholarship Fund.