Snow sports apparel sales for the 2000-2001 winter season reached $691m according to a report from SnowSports Industries America, the non-profit industry trade group that represents manufacturers and distributors of snow sports products. Sales of snow sports products remained steady at $490m in March, the last month of the 2001 selling season, and the industry recorded its third best sales year ever with $2.2bn in sales, which was seven per cent behind last year.