Women's clothing retailer Moiselle International Holdings Ltd on Friday unveiled plans to open 30 new wholly-owned retail stores in China in the second half of this year as part of a $2 million expansion drive.

The firm currently operates 33 shops in China through joint ventures but said the signing of the Closer Economic Partnership Arrangement (CEPA) between Hong Kong and China has given it opportunity to boost its presence on the mainland.

Moiselle's fashion labels include Imaroon.