The new Nutmeg children's wear brand launched by supermarket retailer Morrisons has invested in a range of technical fit mannequins to help communicate with its suppliers.

The AlvaForm range from Alvanon represents the body shapes and postures of children aged from three months up to 12-year-old girls and boys.

The forms are based on data generated through the Shape GB children's wear scan project and Alvanon's European baby measurement research - and were trialled by Nutmeg during the development and launch of its spring and summer 2013 collections. 

Nutmeg's product teams will use the forms to communicate fit and sizing accurately and consistently across the supply base in Europe and Asia.

Paul Smith, head of technical and sourcing at Nutmeg's Leicestershire-based head office said they have also helped reduce the number of live model fit sessions.

"They enable us to talk about fit more easily with our suppliers and be able to practically demonstrate our fit criteria and expectations for each garment."One of our ambitions is to make Nutmeg one of the most trusted children's clothing brands in the UK, so it is vital that we get our fit strategy right from the outset in order for us to deliver customer satisfaction and loyalty."