• Q4 worldwide sales growth of 4.1%
  • International retails sales up 5.5% as currency bites
  • UK sales rise 1.5% amid slight recovery
UK sales were up 1.5% during the quarter

UK sales were up 1.5% during the quarter

Retailer Mothercare hailed the success of reducing promotional spend in the UK as fourth quarter sales rose by 4.1% on a global basis.

But the company said currency was continuing to have an adverse impact on its international business, with international retail sales up 11.4% at constant exchange rates, but only 5.5% on a reported basis.

UK operations were beginning to see benefits from new initiatives, with total UK sales up 1.5% and like-for-like sales rising 5.1% in the 11 weeks to 28 March.

Gross margins were "beginning to stabilise", while online sales had surged up 32% to take an approximate 30% share of UK sales, up from 25% last year.

"In the UK our strategy of reducing promotional and discount activity and returning to being a full-price retailer has continued to stabilise margin," said Mothercare CEO Mark Newton-Jones.

"By restricting discount periods we produced a stronger end of season sale with improved sell through rates as a result."