The head of global children's wear brand Mothercare has stressed the "enormous opportunity" for retailers in China and India.

Emerging middle class populations in these countries are spending big, according to Ben Gordan, CEO of Mothercare, speaking at the Retail Week Conference 2011 in London today (17 March).

"There is an explosion in developing markets round the world," Gordan said. "If you have a brand that travels well it is an enormous opportunity."

Gordan said the Mothercare "one-stop shop for mothers" format fits this criteria. "Mothercare stores are the same in Manchester, Mumbai or Moscow," he added.

Gordan also pointed out that the 24m babies being born in India each year, and 29m in China, were accelerating demand.

UK-based Mothercare has a 50:50 split between domestic and international sales, but issued a profit warning in January after severe weather hit UK sales.

Gordan also said that getting the right partner was key to entering a new retail market.

"Partner selection is the most important thing," he said. "You have to see a lot of people and know the skills you want from them. Some of our partnerships go back 20 years and have worked incredibly well over time."

Meanwhile, also speaking at today's event, Asda president and CEO Andy Clarke told delegates that the supermarket's George brand was now the UK's largest children's wear retailer.