Maternity wear retailer Mothers Work Inc is employing technology from software firm 4R Systems Inc to enhance size distribution to its stores.

By applying advanced analytics to historical sales and inventory data, 4R will attempt to establish a baseline to optimise the effectiveness of current size allocation practices within Mothers Work.

According to Mothers Work president Rebecca Matthias, the company is "excited" about the collaborative project.

"This is just one more way to satisfy our customers and continue to more effectively manage our inventory productivity," she said.

"Giving the customer what they want, when they want it is integral to our business."

4R also provides inventory and supply chain support for firms including Linens 'n Things, American Pacific and Rodale.