Swedish branded fashion chain MQ has named Mats Gärdsell as its new chief executive officer, tasked with driving its presence in the Nordic market.

Gärdsell is currently the CEO of Åhléns, and before that he spent eight years at Lindex. He will assume his new position on 3 October 2011.

Over the past few years MQ has undergone significant structural changes, developing from a collaboration of independent retailers to a fully integrated retail chain. During the last quarter a major brand-positioning project was also completed. The chain currently has 112 stores.