Fourteen designers will be receiving sponsorship towards the costs of their catwalk shows and exhibition stands during London Fashion Week under the New Generation Designers scheme sponsored by Marks & Spencer.

Anthony Symonds, Arkadius, Boudicca, David Wyatt, Godfrey, Maria Chen and Marjan Pejoski will receive show sponsorship, with Caroline Vogel, Elvis Jesus and Co Couture, Godfrey, Jemima Roger, Mootich, Nothing Nothing, Rohan Clarke, Sara Berman and Tracy Neuls receiving free stands at the London Designers Exhibition.

Brian Godbold, deputy chairman of the British Fashion Council and design consultant to Marks & Spencer, commented: "London is renowned for the new talent it introduces each season and the BFC, in collaboration with Marks & Spencer, is always looking at how best to identify and support up-and-coming designers. With a particularly large number of new designers currently wishing to participate at London Fashion Week, we have decided, through the New Generation scheme, to support as wide a group as we can as they seek to establish their names internationally."

Background
The New Generation sponsorship was set up in 1993 to provide young designers, recently established in business, with a promotional platform for attracting media profile, orders and investment. Since its inception, it has helped to launch the careers of some of the UK's top international names, including Alexander McQueen, Antonio Berardi, Clements Ribeiro, Julien Macdonald and Matthew Williamson.

London Fashion Week, sponsored by VS Sassoon, takes place from the 23-27 September 2000 for designers to exhibit their spring/summer 2001 collections.