Marks & Spencer has entered Kazakhstan through an agreement with franchise partner Al Hokair.

The company said its Tsum store will be the first of several new M&S stores that it is planning to open in the region over the next few years.

"We've had a fantastic opening day and great feedback from our customers in Kazakhstan, with our Limited Collection and Autograph ranges already proving to be popular favourites," said M&S international director Jan Heere.

"With over 40 stores in Russia and Ukraine, our new Kazakh store builds on our established presence in the region which we will continue to grow over the next few years."

The company said that throughout the region it operates 31 stores in Russia and 12 in Ukraine with its franchise partner FIBA Group, which also runs 47 stores in Turkey.