Retailer Marks and Spencer has launched its tailored World Cup suits for the England football team at an event in London today (19 May).

The grey suit, which costs GBP199 (US$284), will hit stores tomorrow along with other official merchandise.

It represents a 300% up-scaling in M&S' usual World Cup product rollouts, a company spokesperson told just-style.

The company will also launch a print and TV advertising campaign this week, featuring four players from England's one and only World Cup triumph in 1966.

Geoff Hurst, who scored a hat-trick in the final, said: "The World Cup is a national event that transcends the sport and unites the country."

M&S took over from Armani as the official England tailor in 2007, meaning next month's tournament in South Africa will be its first chance to dress the squad.