Yasmin Yusuf, the former creative director of women's wear at Marks & Spencer, is joining fashion retailer East as its new chief executive.
 
Ms Yusuf, who takes up the post in April, has been briefed to develop the India-inspired chain into an international business.

At present East has 51 standalone stores and seven concessions in the UK, but no outlets overseas.

Ms Yusuf left M&S in September last year ahead of the arrival of Kate Bostock as head of women's clothing.

Her career has also included spells at Harvey Nichols and fashion chain Warehouse.