M&S beat rivals Debenhams, Next, and House of Fraser in the 2018 UK high street fashion segment

M&S beat rivals Debenhams, Next, and House of Fraser in the 2018 UK high street fashion segment

Marks & Spencer has topped a new UK high street fashion ranking for brand health, which assesses consumer satisfaction, impression, and brand reputation.

The British fashion and food retailer beat rivals Debenhams, Next, and House of Fraser in the 2018 UK high street fashion segment, part of the overall Brand Index, which was released earlier this week by YouGov.

The 1,350 brands are ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend and reputation.

The Index Rankings shows the brands with the highest average Index scores between 1 July 2017 and 30 June 2018.

Behind M&S, which scored 39, was department store retailer Debenhams with a score of 26. In third was fashion and homewares retailer Next Plc with 24.8, followed by House of Fraser with 18.7 and Asda's George clothing brand with a score of 16.1.

The top high street fashion improver, meanwhile, was value retailer Primark which scored 2.7 this year, compared to -0.9 in 2017 – a 3.6 increase. George, Tesco's F&F clothing range, Sainsbury's Tu and Matalan took second to fifth place respectively.

Overall, department store group John Lewis topped the UK Top Index ranking, with a score of 41.9, beating Ikea and Amazon, while Sports Direct was named the most improved brand ahead of Netflix and McDonalds.

All brands in the YouGov Index have been tracked for at least six months to be included in the rankings, and have been tracked for at least six months in the prior year's period (as well as being currently tracked) to appear in the movers tables.