Safety equipment manufacturer MSA has joined forces with gloves and safety equipment specialist MCR Safety to create a new retail brand targeted at the Do-It-Yourself (DIY) and independent contractor markets.

The new 50/50 joint venture has created a brand, Safety Works, which claims to be the first full-line glove, garment and safety products company in the North American retail market.

Safety Works will sell branded retail versions of MSA’s line of respirators, hard hats and fall protection products, along with MCR’s brands, such as Memphis Gloves, Crews Eyewear and River City Garments.

The joint venture, which is expected to close in September, will be exclusive to retail divisions and will not impact the companies’ industrial division product lines.

MSA’s current director of corporate development, Harry Kunze, has taken on the new role of president and CEO of Safety Works.

“I feel strongly that combining the resources of MCR Safety’s consumer products team with the MSA retail team makes sense for both MSA and MCR Safety,” said MCR Safety CEO Mitch Lewellen.

“The glove and garment category is closely aligned with the safety category, and combining a full line of gloves, safety vests and rainwear with a full line of personal safety products in the retail market makes tremendous sense for both of our two companies and the retailers we serve.”