Trend forecasting agency Mudpie has launched its spring/summer 2011 garment, graphic and colour trend books.

Mudpie books provide design solutions for all areas of the children's market from babies through to teens and young adults, as well as men and women.
This season, Mudpie says, its trends are more 'mix and match', with commercial merchandising ideas and more useful basic items, as well as a textile page for each direction.

There are also Pantone colour chip rip-out pages in the back of the book, along with the Pantone reference colour card presented in the front of the trend books.

"Today's successful brand needs to reflect on usability, innovation and, above all, good design," said Mudpie CEO Fiona Jenvey.

"According to the Design Council's programme 'Designing Demand,' businesses which invest in design make an enviable US$50 for every US$1 invested, meaning that the business needs to be more design driven than ever.