British luxury fashion group Mulberry today (21 January) said its full year results are set to be better than expected after like-for-like sales in its own stores soared 70% over the key Christmas period.

Total own store sales were up 66% in the six weeks to 15 January compared to the same period last year.  And like-for-like off-price sales climbed 34%.

Margins for the year to date are also higher since more products have been sold at full price.

Growth also looks set to continue, with wholesale orders for spring 2011 currently 104% ahead of last year with three months of the season still remaining. 

Earlier this week another British luxury goods firm, Burberry, posted a 27% rise in third quarter sales, and said its full-year profits were also going to come in ahead of expectations.