My Vintage Baby, a children's apparel company, has announced that former Dr Pepper president Charles L Jarvie has formally agreed to chair the MVBY advisory board.

Among many additional roles, he will be responsible for the recruitment of advisory board members that will aid the company's strategic direction, it said.

"Mr Javie's expertise, derived from many years of executive management and experience with some of the world's most recognised organisations, will bring immediate corporate guidance to the MVBY organisation," said Jessica Wiswall, CEO of My Vintage Baby.