My Virtual Model Inc and catalogue retailer Lands' End Inc have released data to confirm claims that the My Virtual Model visualisation technology has had a positive impact on key profitability indicators, including conversion rates and average order value for Lands' End. According to the company data, the average order value of the shoppers who used the model was 16 per cent higher than than those who didn't. The data also showed a higher conversion rate in shoppers using the model. Shoppers using the model were 19 per cent more likely to follow the transaction through than those not using the visualisation tools.