My Virtual Model is to launch a new social shopping programme through its BrandME, Virtual Dressing Room and Virtual Showroom platforms.

The new service, earmarked for launch next spring or summer, will offer retailers and advertisers a complete product catalogue in 2D and 3D, outfitting features and social shopping features.

It also allows for greater personalisation of the online service, including the user's face, recommendations and targeted advertising. Users can also share their styles and looks with friends and social networks.