My Size, whose smartphone-based body measurement technology helps shoppers choose the right sized clothes, has outlined plans for an e-commerce shoe sizing solution to boost consumer confidence in purchasing footwear online.

The Israel-based company says its latest tool an be easily integrated with all leading e-commerce platforms, including Shopify, WooCommerce, Lightspeed, and Magento.

By pairing a footwear retail's product table, GTIN, description, and other relevant details with MySize's AI-driven and machine learning algorithms, online shoppers will be presented with a highly accurate size recommendation, which is expected to increase confidence and reduce returns, according to the firm. 

MySize's technology uses algorithms rather than the smartphone camera to record and document body measurements, which also maintains and ensures customer privacy. 

Utilising the same technology as its apparel solution, the footwear tool enables customers to receive an accurate shoe size recommendation that is saved, after providing details as their size in a favorite shoe or a picture of their foot.

"As e-commerce booms, so do returns, and footwear returns are often outsized within the already high return rates for the online apparel industry, costing apparel and footwear retailers dearly and adding to customer frustration," says Ronen Luzon, CEO and founder of MySize.

"With the planned launch of our shoe sizing solution, footwear retailers will finally be able to seamlessly and proactively address the problem and cut return costs, while providing a more confident shopping experience in the process."

MySize expects its latest solution to be available in the first quarter of next year.