Online, catalogue and stores retailer N Brown is undergoing the biggest business transformation in its 140 year history, as it refashions itself from a direct mail-led to digital-first retailer.

The retailer is enlisting European information technology consultancy Sopra Steria to help create a platform to drive technology change and business transformation to support N Brown in its new strategic direction.

N Brown has its headquarters in Manchester, employs more than 3,200 people and counts Simply Be, Jacamo and Mariosta among its current brands.

Sopra Steria will provide technical support across a number of N Brown locations including its national headquarters, call centres, stores, UK warehouses and other remote locations.

The company will also supply support services for the management of IT service sub-contractors, data centres, servers and mainframes.

"Sopra Steria was a natural partner with an impressive track record in delivering similar projects at scale, and whose culture and approach neatly matched our own," said Andy Haywood, COO at N Brown.

"Together with Sopra Steria, N Brown will have the ability to become more agile, responsive and, most importantly, focused on customer experience and satisfaction. We will move towards being a technology company that sells fashion, rather than just a fashion company using technology."

In April, N Brown revealed a fall in earnings in its last fiscal.

N Brown should weather storm despite FY profit drop