Fabric innovator Nano-Tex has raised $35 million from current and new investors to fund product development, geographic expansion and marketing.

The Emeryville, California-based company said the offering was "substantially oversubscribed."

Since the introduction of its first product in 2000, Nano-Tex has licensed more than 80 textile mills worldwide to use its nanotechnology-based treatments in products sold by more than 100 leading apparel brands including Gap, Old Navy, Lee, Nike, Champion, Levi and Simmons.

"With new resources from our investors, we will continue to aggressively build upon the value we bring to the industry, setting the standard in product development, consumer-focused marketing and global service," said Donn Tice, Nano-Tex CEO.

Financier Wilbur L Ross, a previous investor who also led the new round, noted: "Nano-Tex is playing a significant role in performance-enhanced garments, the fastest growing segment of the apparel market.

"We believe that with further research, development and global expansion, Nano-Tex will be the catalyst for innovation in the textile industry at large, providing a valuable ingredient for differentiation and market growth."

Other investors include venture firm Norwest Venture Partners, scientific research organization Howard Hughes Medical Institute, Masters Capital and Firelake Capital Management.

Nano-Tex's products include Resists Spills (liquid-repellent), Coolest Comfort (moisture wicking for synthetics and wrinkle-free cotton), Resists Static (permanent anti-static treatment for synthetics) and Repels and Releases Stains (anti-stain treatment).