Luxury loungewear and lingerie designer The Natori Company has signed a license with Parisa USA to produce its first ever swimwear collection.

“Everything we are known for in lingerie – prints and embellishments, East meets West sensibility, and most importantly, fit – will translate effortlessly into our new swimwear collection, which will also feature cover-ups,” explains founder and CEO Josie Natori.

Parisa USA is a leading manufacturer of swimwear, and an industry innovator in cup-sized swimwear – an important point of differentiation for Natori.

With design development facilities in LA, and a sourcing office in Hong Kong, it produces nearly 22m units annually of private label swimwear and intimate apparel for leading better and designer companies and retailers.

The new collection will make its debut at the Miami Swim Show in July, and will be available at retail in November for Resort 2012.