Apparel company VF Corp has appointed Denise Seegal as chief executive and president of its Nautica division.

Seegal takes over the position from Nautica founder David Chu, who leaves the company to follow other interests.

Seegal's last position was as chief executive and president of Sweetface Fashion Co, which makes Jennifer Lopez' JLO clothing range.

Seegal will report to VF's vice president and chairman of Outdoor and Sportswear Coalitions, Eric Wiseman.

VF completed the Acquisition of Nautica a year ago.