Apparel brand Nautica has launched its e-commerce site, Nautica.com, which began selling to consumers in the US yesterday (12 February).

The site will sell apparel and accessories for men, women and kids.

Nautica, which was acquired by VF Corporation in 2003, already sells through retailers, in-store shops, direct retail and outlet stores.

"We are very excited to launch our e-commerce site, especially at such a momentous time for the brand," said Denise V Seegal, president and CEO of VF Sportswear.

"We are confident that the site will provide a compelling online experience for our consumers."

Nautica is partnering with e-commerce firm GSI to develop the online store, and will operate customer service, order processing, and fulfillment.

2008 is Nautica's 25th anniversary year, and products including a limited edition collection of the its Deck Shirt will mark the occasion.