Global lifestyle brand Nautica has signed a deal with lifestyle sports entertainment company AVP Pro Beach Volleyball Tour Inc to be the official sponsor of volleyball touring series the AVP Nissan Series for the 2005 season.

Denise Seegal, president and chief executive officer of Nautica Enterprises, said: "Beach volleyball is an authentic lifestyle sport for Nautica; it's athletic, water related and provides an emotional connection to the active, outdoor way of life that resonates with our consumers."

The brand will have a presence at eight events throughout the 2005 season and is guaranteed stadium and outer-court signage and commercial units during AVP broadcasts. The company will also be the official apparel provider for all AVP Nissan Series referees, announcers and staff.

Nautica has also signed deals for several top AVP players including Mike Lambert, George Roumain and Dax Holdren to wear Nautica's apparel and promote the brand.

AVP Pro Beach Volleyball Tour Inc is a lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events.

Nautica is a global lifestyle brand with products including men's, women's and children's apparel and accessories.