The US men’s footwear market moved up by 8% in the past two years

The US men’s footwear market moved up by 8% in the past two years

Necessity is the main motivation behind men buying shoes in the US, according to a new study, but attitudes are beginning to evolve as men increasingly embrace fashion and newness in footwear.

According to the Men’s Footwear Brand Focus Study 2014 from the NPD Group, the US men’s footwear market moved up by 8% in the past two years, twice the rate of growth experienced by women’s footwear.

“While two-thirds of men say they shop for replacement shoes only, much of the success that the men’s market has experienced over the past couple of years is due to the fact that men are becoming more interested in style and trends,” said Marshal Cohen, chief industry analyst at NPD Group.

“This is apparent by the growth of items such as fashion boots, drivers, sneakers, and oxfords in various new materials and colours, which correlates with the growth of the men’s apparel and accessories markets.”

Men place a greater emphasis on brand and are less likely to try something new, with the top five athletic footwear brands Nike, New Balance, Adidas, Reebok and Skechers.

But their favourites are more fragmented in the casual/dress segment, with only Nike and Skechers in the top 10 for both athletic and casual/dress footwear.