The new bio-PP Fastener is made out of a proprietary blend of polypropylene material specifically designed to biodegrade in less than a year once it is on soil

The new bio-PP Fastener is made out of a proprietary blend of polypropylene material specifically designed to biodegrade in less than a year once it is on soil

Avery Dennison Corporation Fastener Solutions has developed an apparel tag fastener it claims completely degrades within one year of exposure to soil microorganisms, without leaving behind microplastics or harmful substances.

The new bio-PP Fastener is made out of a proprietary blend of polypropylene material and has been verified, along with its environmental performance, by independent plastic expert Impact Solutions.

Comparatively speaking, a regular polypropylene fastener can take anywhere from 20-30 years to breakdown, Avery Dennison says, adding depending on environment conditions, an everyday plastic bag can take between ten and 20 years to decompose while also leaving behind adverse microplastics.

"Plastic fasteners, which attach price tags and other product information to garments are on 90% of the approximately 80 billion garments manufactured each year and that adds up to a whole lot of plastic," says Dan Riendeau, senior marketing manager, global packaging and retail, Avery Dennison Fastener Solutions. "Brand owners and  retailers are increasingly seeking ways to reduce their environmental footprint and this product innovation helps to do that."

The Ecotach bio-PP Fastener follows the April launch of the Ecotach line of recycled fasteners which are made with post-consumer waste from recycled plastic bottles and carpets.

"With these new technologies, we're able to help brands advance circularity initiatives to keep plastic products in use or offer them a sustainable solution that removes single use plastic altogether," says Riendeau.

Among Avery Dennison's 2025 Sustainability Goals is a commitment calling for 70% of the products the firm sells to conform to, or enable end products to conform to, the company's sustainability principles.