Sportswear company New Balance has purchased a new system from Optiant designed to optimise inventory levels and maximise profitability.

Optiant's PowerChain inventory solution will be used within New Balance's make-to-stock product lines, the software provider said.

The PowerChain Inventory and PowerChain Planner modules are designed to optimise inventory targets, improving product availability and service levels while reducing total inventory.

"With PowerChain, we can set safety stock targets, down to individual SKUs, and more closely align our inventory policies with customer service requirements," said Jodie Glennon, supply chain planning manager at New Balance.

"We expect to see clear value within six months of initial deployment."