UK designer fashion firm Burberry Group has posted a 19% jump in first-half revenue, buoyed by new collections and marketing campaigns.

The company said in a trade update today (16 October) that retail revenue was up 25%, with same-store sales growing 11%.

Store sales were driven by strong autumn/winter product designs, cohesive advertising and marketing campaigns, together with a more frequent flow of new products to our stores, the company said.

Burberry said that luxury handbags, women's runway apparel and outerwear continued to perform well, further increasing the average unit retail price in its mainline stores. 

Same-store sales growth was particularly high in the US, Italy and other parts of continental Europe, including its Spanish women's wear concessions.

Wholesale revenue, meanwhile, increased by 16% as expected, and licensing revenue was up 5%.

Angela Ahrendts, CEO of Burberry, said: "We are delighted with Burberry's 19% underlying increase in revenue in the first half of the year.

"Our new luxury outerwear, apparel and non-apparel collections, combined with our compelling marketing campaigns, have again driven demand in both our retail and wholesale channels.

"This performance is consistent with our profit expectations for the full year as we continue to increase our investment in the infrastructure of the business to support this strong growth."

The company implemented its Project Atlas IT overhaul in the first half, but has delayed certain elements of the roll-out until the third quarter.

This re-phasing has led to additional spend, meaning that overall costs relating to Atlas in the current financial year are now expected to be around GBP19m (US$38.7m), rather than the projected GBP15m.

This brings the total project cost to just over GBP50m in the three year period, and Burberry added that its programme remains on track to deliver the targeted GBP20m tangible benefits to profit in 2007/8.

In its outlook, the UK firm said that average selling space is expected to increase by 12% year-on-year during the second half.

The company said that based upon orders received to date, it expects wholesale revenue in the second half to show a mid-teens percentage increase on an underlying basis.

It also continues to expect broadly flat underlying licensing revenue relative to last year.

Burberry will release its full interim results for the six months to 30 September on 14 November 2007.

In its last fiscal year, the group's total revenue increased 15% on an underlying basis to reach GBP850.3m