A new software solution developed to help apparel and footwear companies maximise business relationships with their customers or suppliers has been launched by Datel.

The e.ssential Partnership Relationship Management (PRM) module is integrated with Datel’s Protex enterprise management solution – e.ssential supply chain management, e.ssential wardrobe management, e.ssential catalogue – or can be integrated with other legacy ERP systems. It includes account and contact management, activity scheduling, calendars, reporting and more.

Martin Rath, director, Datel, said: “In today’s tough business environment, attention to cost cutting, revenue generation, successful management of suppliers and customer retention is imperative to survive. Businesses are dependant on the relationships they build. e.ssential PRM provides the right PRM strategy integrating people, processes and technology to maximise all business relationships.”