A new virtual shopping tool that lets users superimpose a photo of their own face onto their 3D virtual model is set to enhance the online retail experience at brands like H&M, Adidas, Speedo and Levi Strauss.

The Face solution from My Virtual Model makes the avatars more realistic and gives a more lifelike experience when trying on clothing and accessories from major brands.
This experience is expected to drive brand loyalty, higher customer satisfaction and viral effect.