The Pakistani government is pulling out all the stops to in a bid to boost exports of textile products - which currently make up 65 per cent of the country's total exports. As part of its initiative, the Export Promotion Bureau (EPB) is launching a Pioneering Export Marketing and Product Upgrading Fund (PEMPUF) to help textile and clothing companies invest in modern technology to help them compete in world markets. Both the continuing liberalisation of textile quotas under the WTO Agreement on Textiles and Clothing and the final phase-out of the Multi Fibre Arrangement (MFA) are seen as key threats to the sector.