A new guide aimed at helping UK companies sell clothes in the US, including tips on how to best approach buyers, along with information on expected terms, conditions and customs regulations, has been published by UK Fashion Exports.

The industry association says the specially-commissioned guide provides an overview of the market, as well as outlining the threats and opportunities in the US apparel market.

"Fashion exports to the US are estimated to reach GBP145m (US$288m) in 2007, an increase of 12% over the previous year," says Paul Alger, executive director, UK Fashion Exports.

He adds that "in spite of the currently strong pound, there are real opportunities for companies that do their research and follow the rules."

The guide also stresses the importance of having a strong media campaign to promote a new brand, plus the need to provide correct labelling and product information if UK suppliers want to achieve a successful sale.

Free to members of UK Fashion Exports or £25 for non-members, the guide can be ordered through the website  or by email.