Sportswear giant Adidas has opened its new Chinese headquarters in Shanghai, and says the new facility will act as a springboard for its plans to become the country's leading sportswear brand by 2015.

The 17,485 square metre facility in the Shanghai International Commerce Centre combines office, meeting and recreational space, and is adjacent to the Adidas Shanghai Brand Center, which opened in January this year and features products from all Adidas brands including Sport Performance, Originals, and Adidas NEO.

"With our rapid growth in China, we were outgrowing our old office space and we needed to expand our headquarters in order to support our employees," said Colin Currie, managing director of the Adidas group in Greater China.

"In two years, we've aggressively expanded our footprint and strengthened our position in key categories such as running and football. We're making great progress and the new headquarters will enable us to reach our goals."

Under the Route 2015 strategy, Adidas is aiming for annual double-digit growth through 2015 in China by focusing on key sport categories in high-tier cities and expanding steadily in lower-tier cities. 

The company currently has over 7,000 retail stores in 900 cities in China, and plans to open an additional 500 stores by the end of 2012.

Last year it completed its Greater China restructuring into five sub-regions with the opening of a new regional office in Chengdu, allowing the company to work closer with local customers and be closer to consumers.

Earlier this month, Adidas booked a 19% increase in first-half earnings in China, while earnings were up 11% globally. It has benefited from a combination of rising consumer affluence and an increasing focus on sport and fitness in China.