Leading textile firm Raymond has announced plans to relaunch its mens casual wear brand Parx by refurbishing and modernising the brand image.

Hong Kong-based designer, Katie Padget, who has designed for brands such as Armani and Tommy Hilfiger, has been charged with giving Parx a new international look in terms of new cuts, designs and colours.

"We are also expanding the product portfolio by introducing, printed shirts, shorts and denim jackets," Ms Padget said. "Parx will be a total wardrobe solution for men."

The Parx brand is sold through 25 exclusive retail outlets, as well as multi-brand outlets and is also exported to several countries in the Middle East, Sri Lanka and Nepal.

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