Digital scan technology will be used to create a customised built-in orthotic footbed, based on arch and foot type

Digital scan technology will be used to create a customised built-in orthotic footbed, based on arch and foot type

Footwear retailer The Walking Company has partnered with US designer Kenneth Cole on a new footwear line for men featuring built-in orthotics for a more comfortable fit.

The new line features The Walking Company's ABEO B.I.O.system technology, and in stores where the collection is available, digital scan technology will be used to to find the best 3D customised fit based on arch and foot type.

The footwear is specifically designed to support feet and align the wearer's body, balance weight distribution, increase stability and reduce foot fatigue and stress on the wearer's joints.

"One of our main objectives is to continue to evolve our assortment of footwear featuring advanced comfort technologies, and with the rapid growth of the ABEO brand we are in a position to explore new avenues," says Mike Grenley, chief operating officer at The Walking Company. 

The styles also feature leather uppers, flexible rubber outsoles to provide traction and absorb shock, and breathable moisture-wicking linings. 

"The result of this collaboration is an outstanding product with versatility," adds Greg Tarbell, president, Kenneth Cole men's footwear. "We are excited about this partnership with The Walking Company and the opportunity to expand into an entirely new area of distribution by launching this collection with an assortment including loafers and sneakers that will be updated in the upcoming seasons."

The ABEO B.I.O.system collection by Kenneth Cole ranges in price from US$149.95 to $184.95. The women's ABEO B.I.O.system by Kenneth Cole sandal collection, and additional new men's styles, will be available in spring 2017.