Dumont López was due to join the companys board this month

Dumont López was due to join the company's board this month

In a U-turn announcement, UK fashion retailer New Look says former Zara head of product, Paula Dumont López, will no longer be joining the company as chief creative officer (CCO).

Due to join the company's board this month, Dumont López was to replace current CCO Roger Wightman, who planned to assume a part-time consultative role while remaining on the board.

New Look taps former Zara product chief as CCO

However, in an announcement yesterday (11 September), New Look said that as the company "reviews its buying, merchandising and design priorities, it has decided that Paula Dumont López will no longer join the company."

Instead, "to ensure continuity", Wightman will continue in his current role.

The news came just ten days after the departure of CEO Anders Kristiansen following an almost five-year tenure at the helm of the fashion retailer, acknowledging it was an "appropriate time" for a change of leadership.

The changes follow a disappointing first quarter that saw underlying operating profit plunge by 60.3% and like-for-like sales fall 8.2% as product continued to miss the mark.

In June, the retailer warned it expects trading conditions to remain challenging after group like-for-like sales were down 6% for the year as the company struggled to identify and respond to trends and speed up its supply chain.

New Look chief steps down amid sliding sales