Online screen printing company is offering an embeddable embroidery service for websites - which the company claims is an industry first.

The new service will be available on the company's own website, and can be embedded into partners' existing websites as well.

Embroidered items for sale on the website include bags, hats, t-shirts, towels, sweatshirts and baby clothes.

The site includes tools that allow visitors to create their own designs for embroidery.

"Before our innovation came along, people were forced to go to the mall, or other retail outlets, and pay costly fees to have an item embroidered," said founder and owner Todd Kriney. "Now they login to their site, and in five minutes or less they can have a complete product paid for and ready to ship."