Start-Rite Shoes has made two new appointments to its main group board of directors. The importance of exports to the company is reflected in the announcement of a new position, that of director of exports and business development. John Bennett, who moves to the company's headquarters in Norwich from France, where he has been a Start-Rite agent since 1982, has filled the role. Over that time he has grown the company's business significantly to make France the number one export market for the brand.