Veganism is starting to become a popular lifestyle choice for many consumers

Veganism is starting to become a popular lifestyle choice for many consumers

Eurofins Chem-MAP, a provider of chemical management testing and auditing services, has developed a new Vegan Society-registered verification testing programme created specifically for the apparel and footwear sector.

The test will give manufacturers, brands, retailers, and consumers the reassurance that vegan product claims have been validated, and the materials used to develop the product have no trace of animal derivatives. The Vegan Trademark will be awarded to those companies who successfully meet verification criteria for all product components.

"I have been working with companies on the research and development of vegan products for some time now, and in many cases have discovered animal derivatives in the chemical makeup of dyes and glues within products that are labelled as 'vegan'. The new Vegan Society registered verification methodology used in our testing is incredibly robust and will offer the supply chain confidence that finished retail product is free from animal components and as such, vegan claims are substantiated," says Georgina Mawer, chemistry lead and Chem-MAP technical manager.

Chantelle Adkins, director of business development at the Vegan Society, adds the test means it can offer apparel and footwear Trademark Holders an additional step in reassuring their consumers that their products really are free from animal products, by-products and derivatives.

An increasing number of consumers and organisations are concerned with animal rights, with veganism also starting to become a popular lifestyle choice for many consumers. 

Testing and audit services provider TÜV SÜD last month launched a vegan product certification for apparel, footwear and home textiles, while the British Retail Consortium (BRC) issued new guidelines in February to help retailers and brands source vegan fashion products, setting out steps and questions to ask both internally and of suppliers when purchasing products that claim to be free from animal-derived materials.