US-based Next Inc has signed a deal with General Motors that has approved the company as the only apparel licensee able to develop product for the new Camaro concept car.

Next is a sales and marketing organisation that designs, develops, markets, and distributes licensed and branded promotional products and imprinted sportswear.

Robert Budd, Next Marketing CEO, said: "We're very pleased that General Motors has entrusted us to be a part of the launch of the new Chevrolet Camaro. This is a clear testimonial to the work that we have done for the G.M. license program, the viability of our distribution channels and the incredible talent of our design team."