NHL Enterprises LP and iCongo Inc, an e-commerce systems and solutions provider, have launched the NHL Online Exchange, a branded business-to-business portal and marketplace that will provide participating retailers and NHL licensees with an e-commerce platform to buy and sell NHL licensed merchandise over the Internet.

National Hockey League licensees participating in the NHL Online Exchange to date include Drew Pearson Marketing, EA Sports, Fleer Collectibles, NextWave Collectibles, Franklin Sports, Inc., The Hockey Company, Joy Athletic, Lee Sport, Majestic Athletic and Old Time Hockey.

"Because the exchange is the first of its kind for a major sports League, we look forward to helping potential retailers and NHL licensees determine how this innovative tool can further enhance their business objectives," says Brian Jennings, NHL Group vice president consumer products marketing.

"We are confident that licensees and retail buyers of officially licensed NHL products will benefit from being able to turn to a single source online to find the latest NHL industry news, products and promotions," said Irwin Kramer, iCongo's president and CEO.