British fashion and lifestyle brand Nicole Farhi has named former Aquascutum design director Joanna Sykes as its creative director.

Sykes will join the company in September and her first collection will be for autumn/winter 2013.

Before Aquascutum, Sykes was head designer for women's wear brand Freda at Matches. She has also worked at Giorgio Armani and Alberta Ferretti.

Meanwhile, Francois Steiner who has served as interim CEO since May, will become CEO at Nicole Farhi on a permanent basis. He has 20 years of experience within luxury brand management, retail operations and strategic consulting in Europe. Steiner has previously held various positions at apparel retailers Thomas Pink, Louis Vuitton Europe and Kenzo.