Sporting giant Nike Inc has become a strategic partner to non-profit Global Fashion Agenda, which is working to set a common agenda and direction for focused industry efforts on sustainability in the sector.

Nike will join the Agenda's group of Strategic Partners – a small group of hand-picked industry leaders within sustainability that includes Bestseller, H&M, Kering, Li & Fung, Sustainable Apparel Coalition and Target.

With this new addition the group expands into the athletic segment, tapping into another important part of the fashion industry. In collaboration with its partners, Global Fashion Agenda aims to mobilise the global fashion system and guide and support industry leaders in changing the way the sector produces, markets and consumes fashion.

As a partner, Nike will provide expert opinion to shape the sustainability agenda and play an active role in developing Global Fashion Agenda thought leadership content, ultimately helping to spearhead the fashion industry's journey towards a more sustainable future.

"Nike has been a leader in sustainability for many years and we've had them on our radar as a potential partner for a very long time," says Eva Kruse, CEO and president of Global Fashion Agenda. "They come with excellent skills and experience that will enhance our efforts, and we're beyond excited to have them as partners in shaping the initiatives of Global Fashion Agenda going forward. Having an athletic company in our group will not only help push the agenda in an important segment, but with Nike's global reach and innovative thinking, they'll be able to help us propel the agenda further."

Noel Kinder, chief sustainability officer, adds: "At Nike, sustainability is embedded into everything we do. It's a driving force for innovation, and we believe that there should be no compromise between sustainability, style and performance. We're looking forward to working with Global Fashion Agenda to accelerate sustainability in the industry."