“In our new connected era, Nike will lead with products that build a relationship with our consumers,” says Trevor Edwards, president, Nike brand

“In our new connected era, Nike will lead with products that build a relationship with our consumers,” says Trevor Edwards, president, Nike brand

Sporting goods giant Nike has developed its first connected jersey for the NBA (the National Basketball Association), heralding what it calls "the future" of fan apparel.

Thanks to an embedded NFC (near field communication), the Nike NBA Connected Jersey will launch content including pre-game arrival footage, highlight packages and top players' favourite music playlists on the jersey owner's mobile device.

To activate the content, the wearer simply downloads the NikeConnect app and taps the jersey with their smartphone.

"In our new connected era, Nike will lead with products that build a relationship with our consumers," says Trevor Edwards, president, Nike brand. "With NikeConnect, we deliver to basketball fans everywhere the personal and premium experiences we know they love."

The sporting goods giant has also unveiled the first hooded jacket to be worn on the court during gametime, in what it claims is "one of the most advanced jerseys in sports."

The Nike Therma Flex Showtime Warm-up Jacket, is said to be the first on-court warm-up jacket with a performance hood, and has been created with new Nike Therma Flex fabric to help athletes maintain the right body temperature during pre-game warm-ups and downtime during a game. Developed with input from NBA athletes, the reimagined hood allows for optimal vision, hearing and warmth.

The Nike NBA Connected Jersey is available exclusively online from 29 September, while the Nike Therma Flex Showtime Warm-up Jacket will debut on court on 30 September.