Nike will phase out the manufacture of its golf equipment in favour of footwear and apparel

Nike will phase out the manufacture of its golf equipment in favour of footwear and apparel

US sporting goods giant Nike is to accelerate innovation in its golf footwear and apparel business, but will stop selling equipment such as clubs, balls and bags after years of falling sales.

The Oregon-based company says it will also partner with more of the world's best golfers as part of its new focus, which will see it invest in the sector in order to drive profitable growth.

"We're committed to being the undisputed leader in golf footwear and apparel," says Trevor Edwards, president of the Nike Brand. "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf."

The company adds that a number of its previous footwear offerings have already struck a cord with golfers including Tiger Woods and Rory Mcllory.

"Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide," adds Daric Ashford, president of Nike Golf. "Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers.

"We'll continue to ignite excitement with our athletes and deliver the best of Nike for the game."

In May, rival Adidas also said it was in talks to divest parts of its TaylorMade-Adidas Golf division in a move to focus on footwear and apparel.

Adidas looks to sell golf division amid strong Q1