The patent is aimed at athletes who practice extreme sports such as FMX, BMX, adventure racing, skateboarding, and sandboarding

The patent is aimed at athletes who practice extreme sports such as FMX, BMX, adventure racing, skateboarding, and sandboarding

Sporting giant Nike has filed a patent for "architecturally reinforced denim" intended for athletic endeavours such as extreme sports.

The filing, made on 18 April, describes the fabric as comprising up to 63% cotton fibre, "at least" 35% combination of moisture management polymer fibre and high tenacity polymer fibre, and "at least" 2% elastic polymer fibre.

A garment manufactured from the architecturally reinforced denim woven fabric will feature "seamlessly adjacent and integrally woven performance zones", the filing explains. Meanwhile, the buttocks performance zone and the knee performance zone will comprise padding for shock absorption. 

The patent is aimed at athletes who practice extreme sports such as FMX, BMX, adventure racing, skateboarding, and sandboarding, "who require specialised gear that must be comfortable and protective, but these athletes also prefer clothing and other gear that are fashionable and attractive".

"For decades now, denim has been a popular 'American comfort' staple in everyone's closet, both in the US and around the world," the filing explains. "While denim is a relatively tough and durable fabric, conventional denim lacks the resilience and other performance and/or comfort characteristics desired for athletic endeavours particularly extreme sports.

"It is an object of this invention to provide a denim fabric and gear made from this fabric suitable for extreme sports athletes, providing them with comfort and an outstanding level of protection, while being fashionable and attractive."

The move follows comments made by CEO, Mark Parker, on Nike's recent third-quarter analyst call, during which he talked about the company's "relentless" goal to design products that deliver both innovation and style.

"We will remain relentlessly on the offense, investing, innovating and, in some cases, revolutionising the industry to exceed consumer expectations, fuel long-term growth and create value for shareholders," he told analysts.