Sportswear company SportsFuzion is to proceed with legal action against rival Nike over apparel and footwear linked to the entry of basketball legend Michael Jordan into the Hall of Fame.

Massachusetts-based SportsFuzion is suing Nike and the NBA's Naismith Memorial Basketball Hall of Fame, claiming that it has exclusive rights to Hall of Fame trademarks used in apparel and footwear.

Now the company has said that its action will proceed following a court hearing next Wednesday (9 September), as Nike prepares to release its Air Jordan Hall of Fame (HOF) collection this week.

The collection comprises four different styles, including Air Jordan 1, Air Jordan 3, Air Jordan 2009 and the Six Rings, SportsFuzion said.

The launch is accompanied by a sales and marketing campaign, incorporating a fictional character named Leroy Smith, which SportsFuzion says promotes the collection in violation of its agreement with the Hall of Fame.

According to SportsFuzion, the Hall of Fame has admitted granting permission for Nike to use its trademarks and logos in the Leroy Smith campaign, but denied that the campaign involved the promotion of the sale of shoes or clothing.

"For the Hall of Fame to claim that the Leroy Smith campaign is not about the promotion of Nike products is simply mind-boggling," said SportsFuzion president and co-founder Andrew Mirken.

"The Leroy Smith campaign was created for one purpose only - to market and sell Nike's Michael Jordan Hall of Fame Collection."

Nike has previously said that it believes the action is "without merit" and will defend itself "vigorously" against SportsFuzion's allegations.