ESPN.com and Nike.com are launching an online Nike store at ESPN.com this fall - the first anchor store of the ESPN.com Mall - as ESPN.com relaunches its shopping area.

With a direct connection to Nike.com's product line, the Nike store at ESPN.com will feature an assortment of products, including Nike Team Sports licensed apparel and Nike's made-to-order shoe program, NIKEiD.

"Our new relationship with Nike is the first step of our new e-commerce strategy," said John Skipper, senior vice president and general manager, ESPN Internet Group. "The Nike store and other ESPN.com mall inhabitants will serve to drive revenues and provide a superior online shopping experience for users."

"Being the anchor tenant of the ESPN.com Mall offers Nike.com an opportunity to broaden the exposure of its online store, and the great sports product it carries, to the athletes and fans that regularly visit ESPN.com for its comprehensive sports coverage," said Mary Kate Buckley, vice president and general manager of Nike.com .

The ESPN.com Mall, Shop@ESPN.com, will assemble premier providers of sports merchandise - athletic wear and footwear, league-licensed apparel and merchandise, authenticated merchandise, sports videos, event tickets, and more. Shop@ESPN.com will enable ESPN.com to offer a great variety and depth of products, while continuing to bring unique, exclusive offerings to ESPN users.

Each Shop@ESPN.com merchant will present a product line selected expressly for ESPN.com shoppers. The ESPN.com shopping experience will ultimately offer tens of thousands of premier sports products, presented both within Shop@ESPN.com, and offered throughout ESPN.com in contextual commerce windows where products will relate directly to sports content on the page. The Mall will enable sports fans to capitalise on the ease, immediacy and security of shopping online while checking out the latest and best sports news, statistics, analysis and games provided by ESPN.com.

About ESPN.com
ESPN.com, the popular sports website, is part of Walt Disney Internet Group (NYSE:DIG), the Internet business of The Walt Disney Company. Walt Disney Internet Group manages some of the Internet's most popular websites, including the GO.com portal as well as ABC.com, Disney.com, Movies.com, and Soccernet. Steve Bornstein is the chairman of Walt Disney Internet Group, which is based in North Hollywood, California, with operations in Sunnyvale, California, Seattle, New York, Bristol, Connecticut, and London.

About Nike.com
Nike.com offers the widest selection and provides the most comprehensive information about Nike products on the web. Features like the running shoe recommender, 3D product imaging and NIKEiD make it easy, fast and fun to learn, interact and buy.