and are launching an online Nike store at this fall - the first anchor store of the Mall - as relaunches its shopping area.

With a direct connection to's product line, the Nike store at will feature an assortment of products, including Nike Team Sports licensed apparel and Nike's made-to-order shoe program, NIKEiD.

"Our new relationship with Nike is the first step of our new e-commerce strategy," said John Skipper, senior vice president and general manager, ESPN Internet Group. "The Nike store and other mall inhabitants will serve to drive revenues and provide a superior online shopping experience for users."

"Being the anchor tenant of the Mall offers an opportunity to broaden the exposure of its online store, and the great sports product it carries, to the athletes and fans that regularly visit for its comprehensive sports coverage," said Mary Kate Buckley, vice president and general manager of .

The Mall,, will assemble premier providers of sports merchandise - athletic wear and footwear, league-licensed apparel and merchandise, authenticated merchandise, sports videos, event tickets, and more. will enable to offer a great variety and depth of products, while continuing to bring unique, exclusive offerings to ESPN users.

Each merchant will present a product line selected expressly for shoppers. The shopping experience will ultimately offer tens of thousands of premier sports products, presented both within, and offered throughout in contextual commerce windows where products will relate directly to sports content on the page. The Mall will enable sports fans to capitalise on the ease, immediacy and security of shopping online while checking out the latest and best sports news, statistics, analysis and games provided by

About, the popular sports website, is part of Walt Disney Internet Group (NYSE:DIG), the Internet business of The Walt Disney Company. Walt Disney Internet Group manages some of the Internet's most popular websites, including the portal as well as,,, and Soccernet. Steve Bornstein is the chairman of Walt Disney Internet Group, which is based in North Hollywood, California, with operations in Sunnyvale, California, Seattle, New York, Bristol, Connecticut, and London.

About offers the widest selection and provides the most comprehensive information about Nike products on the web. Features like the running shoe recommender, 3D product imaging and NIKEiD make it easy, fast and fun to learn, interact and buy.